On 18 March 2023, Phoenicia Trading, distributor of Habanos, SA for Africa and the Middle East, held a spectacular event to present the launch of its new Regional Edition; Juan López “Adon”, in the middle of a glamorous and pleasant atmosphere.

The event took place at the prestigious Eddeh Sands resort, located in the city of Byblos, also known as the city of God Adonis in Lebanon, and was attended by select guests, local aficionados, and Habano connoisseurs.

Those present had the opportunity to enjoy a five-dish gourmet menu, as well as premium spirits, enlivened by renowned Lebanese singers and artists, who interactively recreated the story of the ancient God, through dance, music, and audiovisual media.

Next, the attendees were able to live an unforgettable evening while they tasted the star of the night, the new Juan López “Adón”, which bears the name of the illustrated god himself.

Juan López “Adon” (55 ring gauge x 130 mm length) with Montesco galera vitola, is a medium- to full-strength Habano, with a characteristic flavour that will appeal to both fans of the brand and collectors.

The launch of this Habano, at such a prestigious event, is a testament to the company’s commitment to providing its customers with only the best quality products.

Ziad Zeidan, CCO of Phenicia Trading shared the following words with the guests “We are delighted to organize such a wonderful event at Eddeh Sands. We feel the presence of God Adonis himself in this launch of the Regional Edition Juan López ‘Adon’ We are grateful to all our guests who attended and helped make this event a resounding success.”