Cohiba Siglo De Oro celebrates Year of the Rabbit and major brand anniversary
A double celebration of sorts.
Cuban cigar distributor Habanos SA has unveiled the Cohiba Siglo de Oro, a new release that not only acknowledges the Lunar New Year, but also marks the 30th anniversary of the Línea 1492 brand, commonly known as the “Siglo Series.”
Packaged in 18-count boxes, the Cohiba Siglo de Oro measures 4 1/2 inches by 54 ring gauge, a new size known as Exitosos in Cuban cigar factories. Only 18,888 boxes will be produced, as the number 8 is lucky in Chinese culture.
A secondary band on each of these new Cohibas denotes the Year of the Rabbit, this year’s animal in the Chinese zodiac chart. The words “Year of the Rabbit” are also printed on the ornate, bevelled box, as is a stylized logo signifying Línea 1492’s 30th anniversary. While 2023 is indeed the Year of the Rabbit, the Línea 1492 brand was introduced in 1992, making this anniversary celebration a bit late.
Hong Kong, China and some countries in southeast Asia were among the first to see these new Cohibas, as the cigars were unveiled earlier this week during a series of launch parties held by Pacific Cigar Co Ltd, the exclusive Habanos distributor for the Asia Pacific region, and Infifon HK, the distributor for mainland China. The events were held simultaneously in Macao, Thailand, Cambodia, Japan, Singapore and Hong Kong.
There’s no word yet as to when the rest of the world will receive their allotments of the Cohiba Siglo de Oro. Nor is there any word on pricing but given last year’s increase in prices on Cuban cigars, one thing is certain: they will be quite expensive.