Last month, Habanos, SA actively participated in the 39th edition of the Havana International Fair (FIHAV) held at the EXPOCUBA fairgrounds.

This significant event, organized by the Cuban Chamber of Commerce, provided a unique opportunity to bring the rich culture of Habanos closer to over 20,000 participants. The Habanos stand, occupying 64 square meters in the Central Pavilion, captivated visitors during the four-day fair.

Among the 844 companies representing 63 countries, Habanos, SA showcased iconic brands like Cohiba, Romeo y Julieta, Montecristo, and Partagás. Standout products featured at the event included Romeo & Julieta Línea de Oro and Cohiba Siglo de Oro. Exclusive offerings for La Casa del Habano stores, such as Juan López Selección Especial and La Gloria Cubana Glorias, were also highlighted.

An exciting highlight of this edition was Habanos, SA receiving the prestigious 2023 Design Award for its Cohiba Siglo de Oro. Recognized by the jury led by the National Design Office, this award acknowledges the originality and quality of product design—a testament to the brand’s commitment to excellence.